From VENKAT: Complete Post through this link…
Zappar, a UK based company has come up with a new accessible QR code solution that will help blind and partially sighted people access product information on store shelves and in cabinets at home relatively quickly.
“Accessible QR” brings a slight modification to the regular QR code that we are all familiar with by including a unique, patent pending D3 “dot-dot-dash” pattern around it. This pattern increases the scanning distance of a standard QR code by 7x, enabling visually impaired people to find the information they are looking for from a much farther distance. The accessible QR code not only identifies the product but also provides all the product details in a structured way that can be easily read by VoiceOver. To read these QR codes effectively, Zappar has introduced a new app called Zapvision.