BY NICOLA DALL’ASEN: For Complete Post, click here…
After receiving customer complaints about how difficult the Regenerist Moisturizer lids are to open, the brand is introducing a more accessible alternative.
“I literally had to Google how to open this jar.”
That’s just one of the many complaints customers have written online about Olay’s range of face creams. Packaged in colorful jars with somewhat flat, circular lids, the brand’s star moisturizing lineup — Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer, and Collagen Peptide 24 Face Moisturizer — has never been all that accessible to people who have limited mobility.
It’s the motive behind Olay’s new Easy Open Lid, which was created specifically to improve the product’s accessibility with the help of “consumers with a wide range of conditions, from dexterity issues and limb differences to chronic issues causing joint pain and vision impairments,” a press release from the brand states. Olay also consulted physical therapists, occupational therapists, and UX experts during the development process, a representative from Olay tells Allure. The lid has wings on either side, a raised top with some texture for grip, higher-contrast product labels, and Braille text that reads “face cream.”