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Docuseries from the Emmy Award-winning creators of “Born This Way,” Bunim/Murray Productions, as well as Shopify Studios, begins streaming on Peacock and CRAVE on August 23.
A powerful docuseries that spotlights the untold stories of four entrepreneurs with disabilities, Born For Business gives viewers an insider’s look at what it takes to launch and run a thriving small business. Just as each entrepreneur is on the brink of success, they must navigate the complications that the COVID-19 pandemic presents.
Chris Triebes of The Congregation Presents is a single father with spinal muscular atrophy (type III) who is making waves in the music industry with his concert production company, two venues, and music festival ticket service. He said he was interested in appearing on Born For Business due to the lack of representation of people with disabilities “who have a disproportionately low voice” in media, especially when it comes to portraying stories of proactive business owners making their own opportunities and succeeding. He laments the often-repeated tropes of pitied people with disabilities who are painted as helpless or unresourceful. “I want to help normalize disability,” he said in a conversation with the disability advocacy nonprofit RespectAbility. “I think I can be someone who’s good for that.”
The show also features: Qiana Allen of Culture’s Closet, a fashionista with lupus who opened a plus-sized boutique, which quickly became one of America’s top plus-size clothing stores; Collette Divitto of Collettey’s Cookies, a baker with Down syndrome who owns a successful cookie brand that employs people with disabilities; and Lexi Zanghi of Always Reason, a millennial entrepreneur with anxiety who runs a three-year-old fashion brand that will soon expand to its first physical location.
“For too long, people with disabilities have been shut out of the workplace,” said Jonathan Murray, Bunim/Murray Productions. “With Born For Business, we are showing how people with disabilities have long been using entrepreneurship to create an economic livelihood for themselves.”