GOOGLE’S ‘CREATABILITY’ PLATFORM THAT BRINGS ACCESSIBILITY TO CREATIVE TOOLS WINS THE DESIGN GRAND PRIX AT CANNES

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Open source experiments bring creativity to an audience that is traditionally shut out of the process.

Google’s “Creatability,” which is a set of experiments designed to make creative tools accessible for those with disabilities, earned the Design Grand Prix at the Cannes Lions Festival of Creativity.

Created out of Google Creative Lab in partnership with creators and supporters of the accessibility community, the platform explores how tools to make art—like drawing and music—can be made more accessible through web and A.I technology. For example, it allows creators who are can’t hear to make music, while those who can’t see will be empowered to draw.

Ting explained one main reason the jury chose “Creatability” above other contenders was its scalability and reach. Also significant was that Google created this as an open-source platform. “This is not something that they’re doing behind the scenes in research labs. They want the whole world to participate.”

Accessibility was the theme of the other idea that the jury considered for the Grand Prix, Microsoft’s Xbox Adaptive Controller, which makes gaming accessible to those with disabilities.

“This idea brought gaming to a wider audience, which is why we loved it,” explained Casey Sheehan, partner at Work & Co. But Google won out because of its reach. “The thing that pushed Google over the top was that it made any type of creativity accessible to anyone.”

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